Five bedrooms. Historic Bailgate.
Lincoln Cathedral on the doorstep.
A distinctive self-catering stay needs more than a list of rooms. The website brings the character of Exchequergate together with the practical details visitors need to plan their visit.
The setting creates the first impression. The content turns that interest into a clearer picture of the home, the city and the next step.
THE DESIGN BRIEF
Make a remarkable place
impossible to overlook.
Lead with the Cathedral and historic Bailgate. Let the location create the first impression.
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THE RESPONSE
A clear framework. An unmistakable sense of place.
The composition gives each element a job: a clear introduction, a strong image and an obvious route to availability. Photography, colour and typography bring that framework to life.
Finished websiteLayout study
The setting makes the opening distinctive.
Dedicated pages give practical questions room.
Availability stays close to the story.
A first impression with somewhere to go.
Discover the setting, explore the home and find a clear next step. Each page gives the visitor a different part of the story, with one consistent visual language.
A recognisable opening, a focused property page and a location guide that puts the stay in context. These are previews of the actual website, with distinct layouts for desktop and mobile.
A characterful serif. A clear sans serif.
A palette drawn from the place itself.
The display face brings character to the bigger statements. The sans serif keeps navigation and practical information clear.
Deep navy, warm gold and light neutrals connect the website to its evening imagery. The colours here belong to Exchequergate; the case study around them keeps LN Media's own identity.
FROM PLACE TO PIXELS
From a sense of place to a clear next step.
Lincoln leads the first impression.
The Cathedral and historic Bailgate establish where the stay belongs. Location imagery makes the opening specific to Exchequergate, rather than a generic accommodation website.
Explore this detailGive every question a home.
Apartment, location and gallery pages separate the practical detail into focused destinations. The navigation lets visitors choose what matters to their stay.
Explore this detailCharacter, without the clutter.
Characterful typography and warm gold details connect the website to the place. Clear sans-serif navigation gives the more expressive headlines room to lead.
Explore this detailShow the spaces that matter.
Bedrooms and shared spaces help guests picture the visit. Property imagery supports the description of a five-bedroom home with space for up to ten guests.
Explore this detailA smaller screen. The same story.
The mobile layout keeps the opening message readable, navigation compact and availability within reach. The property stays the focus as the screen gets smaller.
Explore this detailMore than a beautiful website.
The project included implementing a booking system, bringing the practical booking side of the stay into the wider website experience. The scope went beyond presenting the property and collecting enquiries.
Explore this detailConnected to the existing setup.
The booking system was linked to the existing booking platforms, connecting the new website with the channels already used for the property. These integrations formed part of the project, alongside the visual design.
Explore this detailKeep the booking picture connected.
Calendar synchronisation, including Google, was implemented as part of the booking setup. It connected booking information with the calendars used to manage the stay.
Explore this detail
A distinctive website, backed by a connected booking setup.
The project brought together the property presentation, booking system, links to existing booking platforms and calendar synchronisation including Google. Design and practical functionality were part of the same brief.
The Cathedral imagery and location guide connect the property to the city around it. The stay is introduced through its setting, not just a room specification.
View the location pageRoom imagery, amenities and dedicated apartment content help visitors judge whether the home fits their group. Shared spaces and bedrooms support the emotional impression with practical detail.
View the apartmentA booking system was implemented and linked to the property's existing booking platforms. Calendar synchronisation, including Google, connected the booking information with the calendars used to manage the stay.
Visit the websiteDesigned around the property, the place and the people planning their stay.
